代写论文:利洁时公司
利洁时公司是一个基于英国的公司是世界上领先的制造商的健康、卫生和清洁产品。它是在富时100指数上市最大的公司在伦敦证券交易所进行交易。公司的市值大约347.5亿英镑的2014年2月。
该公司相信其业务运行在一个负责任的,环境友好和可持续的方式。公司的流程和产品对环境产生直接或间接的影响。
公司遵循的四大价值成就、团队合作、创业和承诺。所有公司的品牌分为六个大类。他们是织物护理、食品、表面保健、健康和个人护理,洗碗和家庭护理(Baisya,2010)。
STP分析
公司运营在卫生保健领域。它针对的是城市家庭,医院和诊所。公司职位本身作为一个消费者为中心的创新者。
微观环境分析
优点:
公司的主要优势包括如下:
公司拥有强大的善意。利洁时公司有很强的家庭段增长。今年公司赢得了许多产品奖。产品的包装是便携式的,因此该公司享有价格优势。公司在创新,因此认为它有一个强大和稳定的研究和开发部门。公司是由广告存在严重,因此品牌回忆价值高。
The company believes in running its business in a responsible, environmental friendly and sustainable manner. The processes and the products of the company have direct or indirect impact on the environment.
The four major values which the company follows are achievement, teamwork, entrepreneurship and commitment. All the brands of the company are divided into six broad categories. They are fabric care, food, surface care, health and personal care, dishwashing and home care (Baisya, 2010).
STP Analysis
The company operates under the health care segment. It targets urban households, hospitals and clinics. The company positions itself as a consumer centric innovator.
Micro Environment Analysis
Strengths:
The major strengths of the company include are as follows:
The company has a strong goodwill. Reckitt Benckiser has a strong household segment which is growing. The company has won many products of the year awards. The packaging of the product is portable and hence the company enjoys price advantage. The company believes in innovations and hence it has a strong and stable research and development department. The company marks its presence by advertising heavily and hence the brand recall value is high.