assignment代寫:百事公司的國際營銷活動

assignment代寫:百事公司的國際營銷活動

百事公司(PepsiCo)在2016年採取的最大規模的國際營銷活動之一是“百事可樂(PepsiMoji)”或“百事可樂(Pepsi)說出來”。百事公司計劃在全球範圍內開展這一營銷活動,在全球範圍內發佈600多個百事西摩吉設計的飲料瓶和飲料罐(Bruhn et al., 2017)。在澳大利亞,百事於2016年2月發起了百事可樂的“Say it with Pepsi”營銷活動,迄今爲止,該品牌對這一營銷活動取得了良好的公衆反響。

assignment代寫:百事公司的國際營銷活動

百事公司(PepsiCo)的“百事說出來”(Say it with Pepsi)營銷活動是基於與著名設計師傑里米•斯科特(Jeremy Scott)的限量版授權合作關係而設計的。在澳大利亞,‘Say it with Pepsi’marketing campaign發起了35個PepsiMoji的設計,其中9個PepsiMoji是通過反映澳大利亞的獨特性,澳洲的夏日愛情,BBQs等(Finne et al., 2017)而設計的。

assignment代寫:百事公司的國際營銷活動

One of the biggest international marketing campaigns which have been adopted in 2016 by PepsiCo is ‘PepsiMoji’ or ‘Say it with Pepsi’. PepsiCo has planned to conduct this marketing campaign in global context through releasing over 600 PepsiMoji designs on beverage bottles and cans across the world (Bruhn et al., 2017). In Australia, the ‘Say it with Pepsi’ marketing campaign of PepsiCo has been launched in February 2016 and good public response has been achieved by the brand towards this marketing campaign so far.

assignment代寫:百事公司的國際營銷活動

The ‘Say it with Pepsi’ marketing campaign of PepsiCo is designed depending on a limited edition licensing partnership with famous designer, Jeremy Scott. In Australia, the ‘Say it with Pepsi’ marketing campaign is launched with 35 PepsiMoji designs among which 9 PepsiMoji are distinctly designed through reflecting the unique nature of Australia, Aussie summer love, BBQs, etc (Finne et al., 2017).