毕业论文代写:动态能力观对企业营销的组织意义

毕业论文代写:动态能力观对企业营销的组织意义

使复制困难的因素使模仿困难。因此,企业的生产知识越隐性,它就越难以被企业自身或竞争对手复制。(Teece et al., 1997, p.526)。

因此,组织绩效受到的负面影响较小,只有通过人力资源资产的转移或其他关键的转移(并非总是可能的,而且几乎不可能),才能模仿那些曾经希望实现的营销能力。

毕业论文代写:动态能力观对企业营销的组织意义

此外,营销能力的发展确保了组织专注于行业中发生的变化。组织对标准进行重组,并为其人力资源和系统进行开发,以满足动态市场中日益激烈的竞争。组织可以更好地映射其客户的当前和未来需求,并以更具有前瞻性的方式表示其产品和服务。通过这种方式,组织不仅可以改善与现有客户的关系,而且还可以针对新客户。

毕业论文代写:动态能力观对企业营销的组织意义

T“Factors that make replication difficult make imitation difficult. Thus, the more tacit the firm’s productive knowledge, the harder it is to replicate by the firm itself or its competitors. When the tacit component is high, imitation may well be impossible, absent the hiring away of key individuals and the transfers of key organization” (Teece et al., 1997, p.526).

Organizational performance therefore suffers less negative impact, and it is only through transfer of human resource assets or other key transfers (which is not always possible and nearly impossible) could imitation of those marketing capabilities ever hope to be achieved.

毕业论文代写:动态能力观对企业营销的组织意义

Furthermore, development of marketing capabilities assures that the organization concentrates on the changes occurring in the industry. The organization restructures standards, and development for its human resources and systems such that the meet day to day competition in the dynamic market. Organizations can better map the current and future needs of its customers and can represent their products and services in a more futuristic way. This way organization will not only get to improve relationships with its existing set of customers, but also targets newer sets of customers.