代写被抓:布莱克莫尔·波特的五力分析

代写被抓:布莱克莫尔·波特的五力分析

Blackmores致力于生产维生素和矿物质补充剂,并在全球范围内供应。波特的五种力量包括竞争者之间的竞争、购买者的议价能力、供应商的议价能力、潜在进入者的威胁和替代品的威胁。

Blackmores目前的市场定位和价值如下图所示。

该图显示,布莱克莫尔的股票和行业地位强劲,处于增长阶段。风险因素较少,公司处理好了竞争。

竞争对手之间的竞争

目前维生素和矿物质行业处于垄断地位,挪威、鳕肝和布莱克莫尔等几家公司试图从消费者手中争夺美元。最好的例子就是超市里的同类产品一个接一个的出现(RSM, 2016)。同样明显的是,这个行业的高速增长应该能够控制竞争对手之间的竞争。

代写被抓:布莱克莫尔·波特的五力分析

如下图所示:

在这个部门,管制组织的持续影响仍然占主导地位。当消费者在不同的产品之间进行切换时,利润空间较小。主要的一点是,像挪威人这样的竞争对手,鱼肝油的价格往往很低,如果把市场份额考虑进去,生物有机物是布莱克莫尔的直接竞争对手。竞争对手也倾向于引入客户忠诚度计划,以支持特定品牌留住客户。

此时,Blackmore在2011-2016年期间的年增长率为6.7%,并随着出口机会的增加而增长,以扩大销售(IBIS World, 2016)。

代写被抓:布莱克莫尔·波特的五力分析

Blackmores is into production of vitamins and minerals supplements and supply on global basis. Porter’s five forces include rivalry among competitors, bargaining power of buyers, bargaining power of suppliers, threat from potential entrants and threat of substitutes.

The current market proposition and value of Blackmores are as given below.

This graph shows that the stock and industry position of Blackmores is strong and on the growth phased. The risk factor is less and the competition is well handled by the company.

Rivalry among competitors

The current vitamins and minerals industry hold monopoly where several firms such as Norwegian, Cod Liver and Blackmores try to compete for the dollar from consumers. The best example is the presence of similar products one by one in the supermarkets (RSM, 2016). It is also evident that the high growth in this industry should control this battle between the competitors.

代写被抓:布莱克莫尔·波特的五力分析

Following figure shows the same:

The continuous impact of the regulatory organizations has remained predominant in this sector. There is a smaller margin of profit when switching occurs between products by consumers. The main point is that competitors like Norwegians, Cod Liver tend to set low prices and Bio Organics is a straight competitor to Blackmores when their market shares are taken into consideration. The competitors also tend to introduce customer loyalty programs which will support retention of customer to a specific brand.

At this point, Blackmore experiences 6.7% of annual growth in the period 2011-2016 and grows with the export opportunities to expand the sales (IBIS World, 2016).