本文主要講的是業務計劃目標，這個項目的目標是建立一個基於網絡的平台，在這個平台上，衣服可以賣給新西蘭各地的顧客。這一目標的範圍也在於在兩年內向國際上擴展。新西蘭有一個有利可圖的電子商務市場。現有的本地和國際電子商務網站是這一新業務的競爭對手，將進行評估(Wang et al.， 2016)。擬開設的網上商店將盡可能在有限的時間內為顧客提供各種服裝。這將使我們獲得競爭優勢。本篇代寫essay文章由美國論文通AssignmentPass輔導網整理，供大家參考閱讀。
The project aim lies in establishing a web based platform wherein clothes are sold for customers across New Zealand. The scope of this aim also lies in expanding internationally within a span of 2 years. New Zealand has a profitable e-commerce market. The present local and international e-commerce websites which are the competitors of this new business will be evaluated (Wang et al., 2016). The proposed store online facilitation will be developed in such a manner that every clothing variety will be provided to the customers in limited time as possible. This will allow in gaining a competitive advantage. The business plan objectives are as follows:
Reviewing literature for clothing products business within New Zealand and its influence
Studying the present New Zealand e-commerce market
Studying the potential in the New Zealand market for clothing items for international customers and conducting an analysis over competition in the market
Understanding the business related considerations such as social, economic, political, legal, environmental and even ethics (Wang et al., 2016)
To carry out a proper analysis of cost-benefit nature
To understand all the possible issues, risks and limitations
To prepare e-commerce set up plan and inventory analysis
To develop an e-commerce online system using …….
The change of customer buying behavior has further permitted various small businesses to consider opening web bases stores only. They have started running businesses with low overhead expenses in comparison to holding traditional models of shops (Bailey et al., 2015). Opening web based clothing websites has allowed the local retailers to be in competition with large businesses and still be highly profitable.
According to the world internet project report, New Zealand, 2013, more and more users in New Zealand have started to spend time over the web and it will continue to rise. Mostly those are of age group 55 that spend less time shopping for clothes over the web and lesser time is spent by the users belonging to 25-35 years of age (Weller, 2014). Therefore, it can be said that for a beginning, the target market should be 25 to 45 years of age as this age group indulges in spending more time for shopping over the web and attracting them will be easier.