The impact of trends in buying behaviour has become a crucial aspect for today’s customer. It almost symbolizes as a luxury in the world of digitalisation. With the continuous change and development in almost every industry, the companies and brands of consumer durables are finding the easiest ways and methods to save the time of the consumers and make their product reachable at their doorstep (Bedor, 2016). Soon it became a trend among the circle of business environment where the time factor is considered to be the priority in designing and developing any sorts of innovation. As a result, the consumer behavior has also changed in accordance with the facilities that obtained from people and company in making their work easier and quicker. This can be explained by the bandwagon effect in which consumers change their buying behaviour based on any trend. Consumers are planning their activities as per their time saved in the entire day by completing their task through machines and technologies (Lyoob, 2015). According to the trend, the consumers have started outsourcing their activities by procuring different facilities and amenities in their daily life. In the year 2015, according to winter survey as mentioned in the case study, it was found that around 70 % of the Indians enjoy free time which is equal to the purchasing power of luxury-related items. In comparison to India, China occupied 59% and South Korea around 68%. Therefore, it can be stated that saving time is the key trend that has moulded the consumer behavior and their preferences for purchasing any product or services.