“The representation of abstract words: why emotion matters” is an article published in the Journal of Experimental Psychology. The article briefly intensely dogs into the very foundation of emotions and relevant expressions compounded by critical social psychology. Origination and expression of emotions was a integral portion of assessment at seminars, which highlighted the power of emotions in sustaining mental and physical balance. The article coherently sums up the importance of emotions and its usage in psychological analysis and therapies. If statistically considered, abstract words tend to be more emotionally capacitive compared to concrete words, which is responsible for a circumstantially oriented residual latency benefit for abstract words (Kousta 2011:14). The article emphasizes on the roots of emotions and the varied course that every emotion undertakes before it reaches the surface of expression. It also focuses on the vividness of emotions and the degree to which emotional effects vary in individuals respite the same given circumstances.