Motivation, response and reinforcement are the three elements comprised within customer learning. Motivation is the force of driving nature of all essential things that require learning. Motives help the customers to enhance their readiness for responding to the forms of learning. It further helps in energy activation (Madzharov et al., 2015). Therefore, the involvement degree generally helps in determining the motivation for searching data over a product. An example can be quoted that advertisement for products of summers are shown right prior to the season of summer to motivate the customers. Motives further motivate cues as well as learning within the customers for stimulating the direction of such motives. Cues furthermore are not as strong as motives are, but their impact is evident in the way that customer provides response to such motives (Solomon, 2014). An example can be quoted that within a market or a store of a brand, style, package, and display in the stores and also prices are cues which help the customers to decide over a specific product. This can however occur only when customer has the motivation of purchasing. Therefore, marketers are very careful when considering the provision of cues particularly to the customers having expectations that are driven through motives.