The main purpose of this advertisement had been focused on celebrating the natural and obvious physical variations that are being embodied by all females and inspiring them for having the confidence of being comfortable with each other. The mission of the ad had been focused on creating a world in which beauty should be considered as a source of generating confidence, rather than the creation of anxiety. Considering these particular aims and objectives, it can be stated that the marketers had been focused on communicating their message with the customers that beauty has no definition and every individual have their own ways of defining themselves as beautiful. Hence, according to this advertisement, women can enhance their beauty by using Dove shampoo and boost their confidence by feeling beautiful, and this result in enhancing the concept of extended- self amongst the customers. The concept has been used in a significant manner and the main focus of the advertisement is intact over the concept of extended self.