The research outcome reveals that the social media users and the online buyers are mainly young. They seek for online reviews before making their purchase making decisions. The factors that are taken into account by the online buyers are availability of online transactions and home delivery of the products. Finally, it is concluded by the authors that in the virtual environment, the social media networks have huge role to play in influencing behaviour of the consumers. Therefore, it is essential for the marketers to include the peer review section in their social media advertising while developing their advertisements. This aspect would enable the consumers to get attracted towards the products and make their purchase making decisions (Ioanăs and Stoica, 2014). The consumers who are willing to purchase products and services of the company should be provided with detailed information about the product and feedback of the customers and their satisfaction with post sales services. Technology enables consumers to search for these aspects in the social media networking sites easily before making their purchase making decisions.