代写论文：社交媒体
超级商店、部门商店的出现囤积销售网络大大减少了一对一谈话的人与他们的邻居杂货商等等。个人互动和获得的精神满足休闲定期和每天购买丢失在这些网上商店(Bitner拍摄,1992)。科技的进步所做的软件技术和互联网领域的奇迹,和通信技术的进步导致了巨大的机会在手机应用程序和用法。它创造了创新网络的客户(浆果等,2006)。的组成一组使用互联网也被称为社交媒体或网络就是这样的一个增长的奇迹的应用互联网消费者。虽然有挑战的业务所有者和消费者之间的相互作用可能有好处所指出的Nguyen &勒布朗(2002),社交媒体网络工具解决这个问题。事实上,它创造了更多的关注与群体的互动感兴趣的产品或品牌。这些社交媒体形成一组讨论任何问题和各种成员张贴他们的喜欢和不喜欢经常评论和评论是深思熟虑的和真正的特定个人的表情,一个产品,服务或品牌(Otte,卢梭,2002)。使用这个设置,制造商可以直接应用在社交媒体营销策略,与客户直接在线谈话喜欢知道关于他们打算购买的产品的详细信息,以及是否适合他们的需求和用法。这对话也可以被别人,他们也能分享他们对产品的看法。这些形式Anand et al(2002)公司的社会资本。客户打算购买特定的产品可以从社交媒体寻求建议,可以找出哪些经销商提供最好的服务和产品本身是否值得购买第一个实例等等。因此,社会资本,而在网络
代写论文：社交媒体
The advent of super stores and departmental stores stocking up their sales online had greatly reduced the one to one conversation people had with their neighborhood grocers and more. The Personal Interaction and the mental satisfaction obtained over a casual regular and day to day purchase is missing in these online stores (Bitner, 1992). The advancements in technology have done wonders in the field of software technology and internet, and advancements in communication technology have led to tremendous opportunities in mobile phone applications and usages. It has created innovative networking of customers (Berry et al, 2006). The composition of a group using Internet also known as social media or network is one such wonders of the growth in applications of Internet to the consumer. While there are challenges in how there could be interaction benefits between business owners and consumers as pointed out by Nguyen, & Leblanc, (2002), the social media network tools available solves this problem. In fact it creates more focused interactions with groups that are interested in a product or a brand. These social media form a group which discusses any issue and various members post their likes and dislike comments and more often the comments are deliberate and true expressions of that particular individual about a product, service or brand (Otte, & Rousseau, 2002). With this setup, the manufacturer can directly apply his marketing strategy on the social media and get in direct online conversation with the Customers who prefer to know details about the product which they intend to buy, and whether it would suit their requirement and usages. This conversation can be viewed by others too, and they too can share their views about the product. These form what Anand et al (2002) term the social capital of the company. The customer who intends to purchase a particular product can seek the advice from the social media and can find out which dealer provides the best service and whether the product itself is worth to buy at the first instance and so on. The social capital is therefore a much sought after network
