In applying research strategies for collecting data from the model, firstly it is necessary to analyze for the type of information that would be needed for realistic analysis. These information categories are provided in the model itself. For macro environmental analysis using the PESTEL for instance, political information would be required. Now as in the context of the Government, political information of a country, regulation and governance stability and more would need to be collected from many sources. Government reports and statistical sources would be required. Similarly, information in the case of economics would need to be collected as data from government websites or opinion on economic strength of country as presented is expert researchers etc. In a similar way, for technology, social, environmental and legal, secondary data is what is required here. Primary data in the form of direct material from governance websites could also be used. Data can be gathered directly from an expert economist and their viewpoints so primary sources could be used here. Data would be both qualitative and quantitative as well. For instance, the data on economy in the PESTEL might be more quantitative, but social aspects might be understood better with qualitative data. Census data and numerical data with quantitative data alone might not suffice here. For a realistic and holistic analysis all forms of data need to be collected.