代写论文:阿里巴巴电子购物

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10/01/2018

代写论文:阿里巴巴电子购物

阿里巴巴是中国的一家上市公司,提供电子商务、在线拍卖、移动商务、网上购物和在线转账等产品或服务。阿里巴巴的环境中存在着各种因素,影响着阿里巴巴的业绩,以及它在组织运营中的有效性(Chapman, 2014)。组织存在的商业环境是宏观环境因素的总和,可以解释为影响经济的宏观环境因素和微观环境因素,这些因素可以解释为直接影响企业及其运营的因素。对阿里巴巴现有战略工具的使用环境进行分析。在分析宏观环境因素的基础上,将运用PESTEL分析法,分析这些宏观环境因素对阿里巴巴的影响,并帮助阿里巴巴应对商业环境中存在的威胁和机遇(阿里巴巴集团,2015)。在分析微环境因素的基础上,分析了阿里巴巴微观环境的六大因素。阿里巴巴表现良好,正在以有效的方式利用现有资源,在国际层面上成功运作。它正在以一种有效的方式为广大客户服务,利用微观和宏观环境因素的因素,扩大经营范围。它使用了“全球贸易从这里开始”的口号来促进国际贸易(阿里巴巴健康发展在线B2C和O2O运营平台,2015)。

代写论文:阿里巴巴电子购物

Alibaba is a public company of China which is offering products or services including E-commerce, online auctions, mobile commerce, online shopping and online transfer of money. There are various factors present in the environment of Alibaba which can affect the performance of Alibaba as well as its effectiveness in the execution of the operations of the organisation (Chapman, 2014).Business environment in which the organisation exists is the sum total of the macro environment factors which can be explained as the factors affecting the economy at a large level and micro environment factors which can be explained as the factors creating direct impact over the business and its operations. For the analysis of the environment in which Alibaba’s existing strategic tools will be used. For analysing the macro environment factors PESTEL analysis will be used which helps in the analysis of the impact of these macro environment factors over Alibaba and helps in strengths and weaknesses of Alibaba in dealing with the threats and opportunities present in the business environment (Alibaba group, 2015). For the analysis of the micro environment factors six factors of the micro environment of Alibaba will be analysed. Alibaba is performing well and is using the resources available with it in an effective manner so as to operate in a successful manner on international level. It is expanding its area of operation with a motive to serve the large number of customers and using the factors of micro and macro environment factors in an effective manner. It has used a slogan “Global trade starts here” for promoting international trade (Alibaba health to develop online B2C & O2O operations platform for pharmacies, 2015).

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