I went to the specialty store of Apple where all the Apple products are available. Since it is an exclusive store, the customer service is impeccable. The staff not only knows all the features of the product but can explain the minor details of the products which would not be available otherwise. I entered the store and there was a sales person to attend me. He asked me which product I was looking for and then explained its features in detail. The specialty stores always have some or the other offer for the Apple loyal customers. They have buy back option where they take the old version of the phone and give appropriate discount on the new phone. The best part of the specialty store is that the sales people are well versed about the features of the products to the minutest of detail and this knowledge makes the whole experience wonderful. Apple store is white in color and has all the products under one roof. It has all the variants of the product. The atmosphere is soothing and the customer service makes the whole experience just wonderful.