To understand competition of the markets, the use of five force analysis and porter analysis has been done in this section. The competitive rivalry or the competition is found to be high in this sector. Broad Bean Organic grocer, Whole foods and Marketto.The restaurant menus and the rise in the online fast food are giving the consumers a choice about the food cuisine and the convenience of the online food delivery options has changed in the current time. The app that is proposed in this schema is the food that must be cooked and it is based on fresh produce. The rise in these apps and the food delivery are found to be worth around $16.4 billion.
For the consumers who watch the programs such as MasterChef, they are also people who consume the foods. The people like to deliver the greater choice. These food delivery apps are found to be in the rise in the recent times. The rise of the apps such as Menulog will be the biggest contender. These apps are found to have more than 7,000 food outlets and deliver more than 130 cuisines to the people. This essentially changes the demography who wants to cook. Added to this, the company such as UberEats has combined the ride-sharing service with food delivery option. These are found to be concentrated only on the Melbourne residences.
It is evident that high level of competition in this sector would impede progress. To launch this product, a unique and innovative marketing campaign is needed. The only way to achieve this is to focus on the importance of health and development of the local farmers. The emotion that will be used to make the sales to the people is the development of the sustainability. These would essentially cause the companies to face the growth.