process where the allocation of the goods and services is not effective or efficient. One of the significant market failures that would arise in this paradigm is the issues between the principle and agent. A principle-agent problem arises from this process. In this case, the stakeholders in the relationship between the principle and the agent would have different agendas and issues. In this paradigm, there will be arising of the information asymmetry in this process. The pure self-interest of the people leads to the development of the results that are not effective. These need to be improved from the social point of view. The plausible market externalities are positive and negative externalities. The positive externality is that the goods or the services would provide benefit for the third party. Negative consequent that would arise from this issue is the increase in the CO2 emissions. The issues of monopoly of some companies would be a reality in the cases of CO2 emissions. The inequality of the markets can cause the markets to be impacted. The information failure occurs when there is a lack of making informed choices. These are some of the market failures and issues that could arise in this process. Feasible solutions must be drawn so that that each company and stakeholder would need to develop to address the fallacies in the market.