代写论文:市场战略

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17/02/2018

代写论文:市场战略

与Bunnings相关的主要方面构成了进入市场的威胁。然而,就硕士而言,还有一些战略问题未得到解决或者没有采取战略举措(Methner,Hamann和Nilsson,2015)。例如,商店位置不适合业务增长。在全国范围内建立了大量的名人大师商店。这显着增加了运营成本。这些步骤不仅导致了硕士学位的流失,而且还从盈利业务中夺走了大量资金。此外,在市场上建立了大师级的投资,Woolworths的核心业务受到了影响,从而进一步影响了业绩。建立门店花了很多时间让Bunnings采取措施来巩固其在市场上的地位。另一个问题是库存和产品范围。 Masters的产品比较昂贵,并且他们的贸易项目很少。这意味着客户的满意度从来就不存在。一些客户从Bunnings转移,但最终由于缺乏差异而回归。

代写论文:市场战略

The key aspects related to Bunnings posed threats to enter the market. However, in case of Masters, there were a number of other strategic issues that were either not addressed or strategic initiatives would not have been taken (Methner, Hamann and Nilsson, 2015). For example, store location was not suitable for the growth of business. A large number of stores of Masters were setup across the country. This significantly increased the cost of operations. Such steps not only resulted in loss of Masters but also drove away significant funds from the profit making business. Further, a lot of investments were made in establishing Masters in the market that the core business of Woolworths was affected thereby further impacting the performance. Establishment of stores took so much time for Bunnings to take steps to shore up its position in the market. Another issue is with the stock and product range. The products of Masters were more expensive and they have few of the trade items. This meant the satisfaction level of the customers was never there. A few customers shifted from Bunnings, but eventually went back owing to lack of differentiation.

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