消费者行为起着非常重要的作用在营销领域的消费者以及卖方。一方面消费者面对定期购买决策,另一方面很重要的营销人员理解消费者的购买行为。的复杂性水平对消费者决策变化;一些决定更容易采取相比其他人。有四种类型的购买决策面临的消费者。第一个是小新购买。这个购买决策包括新消费者的产品但不是很重要的钱或使用(反而& Kenrick,2013)。第二类是未成年人不得不再买包括产品购买的消费者,没有进一步考虑,因为它是基于以前的经验使用的产品。通常这种购买决策是基于品牌忠诚度。第三类是主要的新产品。这是艰难的决定消费者的产品参与这个过程值高,此外,客户没有太多的经验在过去使用该产品。消费者参与非常深刻和广泛的决策过程由于缺少知识产品。第四个和最后一个类别是大不得不再买这个产品购买决策涉及到对客户很重要但由于消费者了解产品,他们要保证决策(反而& Kenrick,2013)。
Consumer Behaviour plays a very significant role in the field of marketing for both the consumers as well as the sellers. On one hand consumers face the buying decision on regular basis and on the other hand it is very important for the marketers to understand the buying behaviour of the consumer. The level of complexity in taking the decision varies for consumers; some decisions are easier to take in comparison to the others. There are four types of purchase decisions which are faced by the consumers. The first one is minor new purchase. This purchase decision includes the products which are new to the consumers but are not very important in terms of money or use (Griskevicius & Kenrick, 2013). The second category is of minor re-purchase which includes the products which are bought by the consumers without giving much thought as it is based on the experience of previous usage of the products. Usually this kind of purchase decisions is based on brand loyalty. The third category is of major new products. This is the toughest decision for the consumers as the products involved in this process are of high values and moreover, the customers do not have much experience of using the product in the past. Consumers get involved in the very deep and widespread decision making process due to the lack of knowledge about the product. The fourth and last category is of major re-purchase, this purchase decision involves the products which are important for the customers but since the consumers have knowledge about the product, they are much assured in making decisions (Griskevicius & Kenrick, 2013).