Marketing is the process or methodology of studying the market conditions pertaining to a specific geography, product market and so on to understand the current market scenario and formulate marketing strategies accordingly. Marketing management is a business discipline which focuses on the study of the various marketing techniques used by companies and their practical implication in the management of a firm’s marketing resources and activities. Based on the market research, marketing managers prepare the level, timing and composition of customer demand for a product in the given market. To achieve this desired objective, marketers typically identify a target customer segment which the company intends to cater to in the long run, profitably. The reason for taking a target customer is that the company will invest its maximum resources to satisfy the demands of this segment of the population (Baker Michel, 2012). In conjunction with the targeting decisions, marketing strategies also identify the desired positioning of the product in the market to target a specific audience and put the product in the consumer minds and also the specific criteria which would make the product stand out in a competitive market (Brna Paul, Baker Michael, & Stenning Keith, 2002).