Customer segments: The company will trade in women-specific clothing so targeted customers would be the college going students or young working professionals of middle-aged women section of the consumer (Gillin and Schwartzman, 2011). The company plans to attract a large number of women and will sell products like casual, party wears, style statement dresses and unique design which are fit to wear in any informal gatherings and events.
Value proposition: In terms of value proposition, Pink Dresses is providing its customers with wide variety of private label and recognized brands clothing lines. The company will follow the generational fashion trends and understand the purchasing preferences of the customers. It will focus on a variety of dresses in different sizes, color, and fits with value-based pricing to attract the customer (Chick and Handfield, 2015).
Customer relationship: The customer relationship will be created based on measures to value addition products such as high-quality fabric, easy access, customer’s services, and innovative designs and trendy styles for the customer. The company has used strategic customers relationship to build potential customers by offering products at reasonable prices with additional facilities like return policy, exchange of clothing and payment
the customer (Chris Adalikwu, 2012).
options toChannels: Channels are the medium through which the company can sell its products. The company Pink Dresser has selected to sell products in the form of physical stores and outlets. The procurement of branded products will be channelized and supplied through suppliers, manufacturing brands, and private label brands. The company also intends to expand its business by opening chain departmental stores in order to reach the customer. The company also approached through social media sites like Facebook, Instagram, and youtube, etc. which will inform the customer about collections and new arrivals of stock at different intervals.
Minimum Viable product: The Minimum viable product is a product with salient features which satisfy customers and provides valuable feedback and suggestion which will help the firm for future development. In the case of the Pink Dresser, the company has developed company website which will have a section for customer services and their queries. The section will allow the company to know the requirements and need of customers from time to time (Divan, 2014). Based on their requests and feedback forms, the company will modify their product portfolio and stock.