代写书稿-进入国际市场的模式

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25/11/2019

本文主要讲的是进入国际市场的模式,对于想要进入国际市场的公司来说,有五种类型的进入模式。进入模式类型有出口模式、授权模式、合作模式、收购模式和最后的创业模式。他们也被称为绿地冒险。出口到一个国家通常是风险最低的;然而,它有控制水平低的负面影响。授权和特许经营确保了更快速的进入,但低控制和法律环境的必要性可能再次增加一些风险。本篇代写书稿文章由美国论文通AssignmentPass辅导网整理,供大家参考阅读。

There are five types of entry modes for companies that want to enter international markets. The entry mode types are exporting, licensing, partnering, acquisition and finally venturing. They are also called as Greenfield venturing. Exporting to a country is often the lowest risk in ventures; however, it has the negative impact of low levels in control. Licensing and franchising ensures there is much faster entry, but once again low control and awareness necessity of legal environment could add some amount o risks.
Partnering and strategic alliance is a much more complete entry form, and this is usually done when there is an established partner with similar interests in the new country. This is a high cost venture. Acquisition is where a company takes over another business, and finally the Greenfield venture is where the company launches its own subsidiary. This requires maximum knowledge of the political-social-economic and legal set up of the country. It is high cost, and is risky but gives the maximum control.
If these strategies are followed as a sequence, export is the best selection to start the sequence, followed by licensing and partnering. The acquisition strategies and the subsidiary strategies are better handled later, as it requires the company to have a better knowledge about the country.
Political risks of the country are those risks in the country that are seen to threaten the international venture. A state of political instability would mean business structures would not have the proper backup to be setup. Also, political and economic risks would mean the country will have less amount of infrastructure to support the ventures. In the case of economic risks, the company would also suffer having less demand for its products, as people would not be interested in making purchases when the economic stability of the country is not good.

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