代写网站:社交媒体策略

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28/02/2019

代写网站:社交媒体策略

根据现有的社交媒体策略,酒店行业被选中。凯悦集团的业务是在地理和人口分布上跨越不同国家的酒店集团。本文的主要目的在于批判性地评估社交媒体在酒店行业中的应用。凯悦酒店集团被选为案例研究,为选定的酒店业创建一个新的详细的社交媒体战略。将对企业当前的社交媒体战略进行评估,为社交媒体呈现创建一个新的详细战略(Fan et al., 2014)。本文的主要内容是文献综述和本文选取的案例研究。该文献综述将包括与社交媒体相关的信息,以及在当前的商业环境中社交媒体对酒店业务的重要性,以及社交媒体战略的存在如何改变酒店业务在这个充满活力的行业中的前景。

代写网站:社交媒体策略

毫无疑问,在世界各地,任何两个个体,无论他们在地理上多么遥远,他们都有能力通过社会媒体的媒介进行联系和了解,这为他们提供了一个直接的联系(Gummesson, 2014)。连接可以包括具有直接优先级的个人熟人和后续的个人。根据Karinthy的观点,由于通讯的发展,以及航空旅行和电话发明等交通工具的进步,整个社会已经开始萎缩。Facebook每天的活跃用户超过10亿,世界人口的四分之一几乎是网络化的社交网络,Karinthy提出的前提已经开始脱离上下文,本质上已经过时(Hajli et al., 2014)。随着社交网络平台搜索功能的可用性,它已经成为一种定位世界上任何个人和任何地方的直接联系的可能性。考虑到社会媒体猖獗的用法,这是一个清晰,各种优势可以通过这个平台应计组织,允许有效的干预社会媒体对他们的服务,包括信息转达了品牌认知维护、激励高度满意的消费者来说适当的基于他们的经验,并提供消极经历立即回应(海斯et al ., 2013)。对于旅游和酒店行业的公司来说,考虑到人们使用社交媒体的倾向,这是一个特别正确的事实。当需要对他们的预定假期、假期体验分享和评估他们必须呆在的地区进行研究时,社交媒体的使用是必须的。本文所讨论的酒店也是如此。通过与社交媒体的接触,酒店可以开始增加他们的数字化足迹,或者任何他们需要知道的与他们的目的地有关的信息。

代写网站:社交媒体策略

A hospitality business has been selected with existing social media strategy. The business is that of Hyatt group of hotels present across a diverse span of nations geographically and demographically. The key aim in this paper lies in critically evaluating the social media utilization in a hospitality business. The Hyatt group of hotels is selected as a case study for creating a new detailed strategy of social media for the selected business of hospitality. The businesses current social media strategy will be evaluated to create a new detailed strategy for social media presence (Fan et al., 2014). The key components of the paper are its literature review and this selected case study. The literature review will comprise of information related to social media and the way in which it is essential for hospitality businesses in the current business environment, as well as the way in which presence of a social media strategy changes the outlook of hotel businesses within this dynamic sector.

代写网站:社交媒体策略

There is no doubt that across the world, any 2 individuals no matter how distant geographically they might be, they have the ability of contacting and be acquainted with one another by the medium of social media which provides them an immediate link (Gummesson, 2014). A connection can be inclusive of individual acquaintances with immediate precedence and succeeding individuals. According to Karinthy, it has been believed that the world with society at large has started to shrink because of the communication, as well as transportation advancements such as the air travel advent and telephone invention. Facebook with more than billion users active on daily basis and world’s population by a quarter almost networked socially, the premise formulated by Karinthy has started to become out of context and outdated in nature (Hajli et al., 2014). With social networking platforms search features availability, it has become a possibility for locating any individual and any place across the world to reach out directly to one other. Considering the social media rampant usage, it is a clarity that various advantages can be accrued by this platform for organizations, which allow effective intervention of social media inclusive of information being conveyed on their services, brand perception maintenance, motivating highly satisfied consumers for speaking properly on their experience and offer negative experiences based immediate response (Hays et al., 2013). This is specifically a correct fact for the companies from travel and hospitality sector considering the people propensity for using social media when research has to be brought forward regarding their destined vacation, vacation experience sharing and reviewing the regions they have to stay at. This is also the case with hotels such as the one under discussion in this paper. Through engagement with social media, hotels can initiate growing their digitalized footprints or anything that they require to know regard their destined location.

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