代写论文:新媒体

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09/04/2018

代写论文:新媒体

学者乔纳森斯特恩的文章即“如果交互性是新的被动性”。通过论文的回顾已经发现,Jonathan Sterne提出的论点强调新媒体,要求积极参与的方式与现在是消费主义特权方法的观念,以及人们参与全球化的资本(Bird,2011)。 Sterne的声明表明,媒体的新形式背后是鼓励人们通过文本积极参与并参与使用组织的移动应用程序。

代写论文:新媒体
人们认为新媒体是被观看电视和传统媒体消费的被动行为的增强型替代品(Bloom和Johnston,2013)。然而,文章暗示新媒体仅仅是传统媒体的延伸,因为媒体组织希望能够以市场价值的形式来翻译注意力。研究人员建议,这会导致社会利益受到损害,参与者有能力采用至关重要的观点(Lessig,2007)。其中一个可以解释Sterne的说法的例子是,大型组织在Facebook和Twitter等社交媒体平台上开发账户,以增加产品的销售量,并随着消费者的促销活动提高公众曝光率(Schulz,2014年)。

代写论文:新媒体

The article of the scholar Jonathan Sterne was namely “What if Interactivity is the New Passivity”. It has been identified through the review of paper that the argument presented by Jonathan Sterne emphasis over the new media, the manner in which the active participation is demanded with the notion that it is now the privileged method of consumerism, and the manner in which the people participate in the globalized capital (Bird, 2011). The statement of Sterne suggests that the new form of media is responsible behind the encouragement to the people for active engagement through texts and participating in using the mobile apps of the organizations.

代写论文:新媒体
The new media is regarded by the people as an enhanced alternative to the passive action of watching the television and traditional media’s consumption (Bloom and Johnston, 2013). However, it is implied by the article that new media is a mere extension of the traditional media since the organizations of media expects the attention to be developed that can be translated in the form of market value. It is suggested by the researchers that this results in the social good to be compromised and the participant’s ability to adopt perspectives that are critical (Lessig, 2007). One of the examples that can explain the assertion of Sterne is that large organizations develop the accounts on social media platforms such as Facebook and Twitter for the increased sales of the product and enhanced public exposure along with the consumerism’s promotion (Schulz, 2014).

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