代写论文：供应链和分销网络
就Coles而言，该公司使用策略来增强公司的供应链和分销网络以增加市场份额。它巩固了公司在特定产品的加工，分销和生产中的扩张和地位。科尔斯生产量增加，财务状况稳健，为澳大利亚的经济财富作出了贡献，雇用了约30万人。与其他竞争者相比，这使他们能够接触到最终消费者和他们的选择。与其他生产商如Food Works，Lidl等相比，巨大的商品库存和改进的供应链确保了产品可供客户使用并增加了人流量。Coles在定期使用的产品中应用折扣策略，例如牛奶，面包，饼干和蔬菜等短期内按照消费者的需求和偏好使食品价格适中。
代写论文：供应链和分销网络
另一方面，阿尔迪的目标是中低档顾客，因此定期对食品进行定期折扣，例如肉类，鱼类，绿色蔬菜和面包等常规食品。他们专注于以较低的价格制作高质量的产品，这表明Aldi成功的最大原因（CORIOLIS，2016）。消费者主要倾向于随后以折扣率购买产品，通过以更便宜的价格销售产品来确保公司产生更多的家庭用品销售。它有助于建立忠诚的客户并提供客户满意度。此外，推出自有品牌产品的新经营战略有助于他们与其他处理类似产品的生产商竞争。因此，通过检查折扣产品和提供产品质量，他们能够满足目标客户（中低收入群体）的需求。
代写论文：供应链和分销网络
In terms of Coles, the company using strategies to empower supply chain and distributions network of the firm to increase the market share. It consolidates the expansion and position of firm into processing, distribution and production of specific products. Coles increased volume of production and strong financial position has contributed to the economic wealth of Australia and employed around 300, 000 people. This grants them to get access to end-consumers and their choices compared to other competitors. The huge stock of goods and improved supply chain ensure availability of products to customers and increase the footfall in comparison to other producers like Food Works, Lidl, etc. Coles applies discounting strategies in regularly used product such as milk, bread, cookies and veggies etc. for a short-term to make the food affordable as per consumers demand and preference.
代写论文：供应链和分销网络
On the other hand, Aldi targets lower and middle-classcustomers so it applies regular discounts on productswhich are consumed at regularintervals like meat, fish, green veggies and bread etc. They focus on doing products with high quality yet at a cheaper price, which shows the biggest reason for the success of Aldi (CORIOLIS, 2016). The consumers mainly prefer to buy products at discount rate subsequently, by selling products at cheaper rates ensures companies to generate more sales on household items. It facilitate in building loyal customers and providing customer satisfaction. Moreover, the new operatingstrategy of introducing private label products helps them to compete with other producers who deal with similar products. Therefore, in this way, they are able to meet the needs of the targets customer (middle to low-income groups) by checking products at discount and providing quality of products.
