essay代写:广告策略报告

essay代写:广告策略报告

选择目标受众对于广告策略的成功至关重要。目标受众包括进行广告宣传的企业客户或消费者的类型。这类客户由人口统计学因素定义,如收入、年龄、购买行为等(Sobh & Soltan, 2016)。目标受众的生活方式也是可以识别的。如果顾客有健康意识,如果他们经常锻炼身体和其他诸如此类的细节,导致他们购买此类产品的可能性很大,那么他们就是理想的健康棒或蛋白奶昔的顾客。

essay代写:广告策略报告

耐克潜在的目标受众有三种类型;首先,女性是女性运动服、裙子和带有蕾丝花边的运动衫的潜在买家。其次,年轻运动员和职业运动员通过在俱乐部、联合会和当地联赛赞助的方式佩戴耐克产品,并与罗杰•费德勒(Roger Federer)和科比•布莱恩特(Kobe Bryant)等国际运动员合作,是耐克的忠实顾客。最后,LunarTempo等跑步者是跑鞋的忠实用户,他们构成了耐克客户群的主要部分(Nike.com, 2017)。

essay代写:广告策略报告

Selection of the target audience is essential for achieving success in the advertising strategy. The target audience includes the types of business customers or consumers for whom the advertising is done. Such customers are defined by demographic factors such as income, age, and buying behaviour and so on (Sobh & Soltan, 2016). Target audiences are also identifiable in regard of their lifestyle. A customer is ideal for a health bar or a protein shake if they are health conscious, if they regularly work out and other such details resulting in the having high probability of purchasing such products.

essay代写:广告策略报告

Nike potentially has three types of target audience; firstly, women are the potential buyers of women’s sports apparels, skirts and jerseys with lace trimmings. Secondly, young athletes and professional athletes who wear the products via sponsorship in clubs, federations and local leagues and has partnerships with international athletes such as Roger Federer and Kobe Bryant are loyal patrons of Nike. Lastly runners who are loyal users of the running shoes such as LunarTempo form a major part of Nike customer base (Nike.com, 2017).