這篇文章分析了雅虎的品牌競爭，這一過程進一步提升了雅虎品牌的淨資產價值。由於這筆交易，兩家公司都獲得了許多優勢。雅虎照片的受歡迎程度正在下降。雅虎未能滿足消費者不斷變化的期望。 Flickr能夠滿足消費者的需求，並擁有許多創新的策略，並日益獲得關注。 Yahoo向Flickr服務添加了增強的功能。由於Flickr (Shah, 2011)的出現，標籤的概念得到了廣泛的關注。這導致了該品牌的進一步突出。本篇論文代筆價錢文章由美國論文通AssignmentPass輔導網整理，供大家參考閱讀。
This process further gained net asset value of Yahoo brand.Owing to this deal both the companies have garnered a number of advantages. Yahoo Photos was waning in popularity. Yahoo was not able to meet evolving consumer expectations. Flickr was able to meet consumer demands and had a number of innovative strategies and was gaining prominence.Yahoo added enhanced functionality to the Flickr services. Concept of tagging gained prominence due to Flickr (Shah, 2011). This led to further prominence of the brand.
From analysis it has been found that each of the stakeholders, investors in this acquisition have been benefitted in this process.
MySpace was sold for 580 million USD in the same year (Hu, 2005). Google acquired YouTube for 1.6 billion USD in 2005. In these acquisitions amount paid were exorbitant when compared to the Flickr deal made (Hu, 2005). Nevertheless prior to these deals Blogger was sold for even lesser amount to Google. There is strong sentiment in the market that the company could have sold Flickr for a much higher amount. Reasons cited by Flickr are as follows. During the time of the deal Flickr Services were not able to meet growing consumer demands and there was a lot of uncertainty in the markets. They simply did not have the infrastructure to cater to the new users who were signing up. This deal enabled Ludicorp to grow considerably and focus on other innovative ventures.
Yahoo laid of Flickr consumer support team in 2012. This was 12% of the entire working staff (McGee, 2012). This had also led to reduce consumer support and had caused Yahoo some consumers (McGee, 2012).
Yahoo initially had a lot of difficulties when managing Flickr service. Owing to the merger deal the employees wanted to add Flickr services to every one of their functionalities (Hu, 2005). This led to problems in strategic development of new products for the company. There were initial problems with adapting to the Flickr service by Yahoo. Company eventually overcame this issue and has developed a number of new tools with enhanced functionalities.
Yahoo is a US corporation; Ludicorp is a Canadian corporation this issue of managing resources had to be overcome by Yahoo. They had to shift Canadian services to US services.