奇迹不断根据人们的趋势进行适应和发展。他们的生存方式是有一个强大的本地营销计划。电影中描绘的超级英雄是不断演变的，在这部电影中他们的视野比生命更大。该公司没有一个单一的战略，以满足球迷。他们已经采取了多种内容格式来向粉丝伸出援手。这些公司对电影产生了积极的期望（McDonald and Wasko，2008）。消费者接触的不同形式使得消费者感觉到他们与公司的品牌形象有关。他们创造的内容使消费者在过程中感到特别。 “死池”等电影并不局限于故事内容。这就给即将到来的消费者带来即兴创作。在电影里，英雄们不保存一定的人群。他们总是试图拯救世界从最终的消亡。内容使不同文化背景的人们被纳入故事情节（Gordon，Jancovich和McAllister，2010）。在故事中培育出多样性和本地内容。
Marvel keeps adapting and evolving according to the trends of the people. Their method of survival is having a strong local marketing plan. The superhero is portrayed in the movies are constantly evolving and their vision of larger than life is met in this movies. The company does not have a single strategy to meet the fans. They have adopted a multiple content formats to reach out to the fans. The companies create a positive expectation for the movies (McDonald and Wasko, 2008). The different formats in which the reach out to the consumers makes the consumers feel that they are related to the brand image of the company. They create content that makes the consumers feel special in the process. Movies such as Dead pool does not limit itself to the story based content. There is improvisation this brings in newer consumers. In the movies, the heroes do not save a certain group of people. They always try to save the world from eventual demise. The content makes eople from different cultures to be included in the storyline (Gordon, Jancovich, and McAllister, 2010). There is diversity as well as local content that are fostered in the stories.