People use many forums such as Facebook and personalized blogs to compliment and criticize the places they have traveled to, over the internet (Au, Buhalis & Law, 2014). They do so by a careful selection of words and often by adding and sharing pictures related to their travels. The behaviors of both Eastern and Western people are different from each other as far as criticism and compliment behavior is concerned, since each expects a different level of customer service as well as the services provided at the hotels. This study aims to evaluate the degree of differences in the opinions of eastern and western reviewers on the same group of hotels in the east as well the west.
Objective – Eastern vs. Western compliment behavior
This thesis aims at reviewing the elements and attributes of a hotel (such as cleanliness, services, comfort, location) are more important amidst travelers of the same region. To evaluate whether it is enough for one or more attributes to be met by a hotel in order to increase the rating of the hotel, or it requires all of them to be met. The main objectives of this thesis are to determine whether: