Supply chain visibility redefines the supply chain management industry with better alignment of management practices and quality services. It also remains as a major strategy to achieve data transparency and readiness for further operations. Delving into the supply chain management segment, it is evident that visibility encourages proactive communication and revenue generation to the firm. In return, the company maintains a successful relationship with its stakeholders on a longer run. Many leading supply chain managers have ensured visibility while a large number of firms in this field are yet to gain understanding on this subject. Irrespective of the demand for visibility from market, such managers find it a blind move which might not add to their profits. It leads to a number of issues such as customer losses, entry of new suppliers, lack of collaboration and overall reduction in the productivity rate. This essay argues the importance of supply chain visibility with supporting literary sources and case studies. The present scenario of the industry with and without supply chain visibility will be listed out in the essay to list the arguments.