本篇文章講的是公司的營銷渠道，據觀察，該公司使用omni渠道營銷。公司不同的營銷渠道是社交媒體、數字媒體app等互聯網相關工具，公司利用少量電視廣告來促進銷售(Truong, and Hall, 2013)。他們的主要關注點是通過在線渠道建立消費者基礎。他們有一個有趣的界面來通過在線門戶網站推廣他們的服務。為公司客戶提供廣泛的客戶群。任何有旅遊傾向的人都被認為是潛在的消費者(Truong, and Hall, 2013)。由於他們的綜合系統，他們提供廣泛的服務。喜歡旅遊的人是多種多樣的，不能把他們分成任何一類。公司的主要目標是中上層階級和社會上層階級。他們為人們提供優質的服務，也為人們提供多種服務，銷售範圍廣泛。本篇論文代寫行情文章由美國論文通AssignmentPass輔導網整理，供大家參考閱讀。
It has been observed that the company uses omni channel marketing. The different marketing channels for the company are the, mainly internet related tools such as social media, digital media apps and few number of television ads are utilized by the company to promote sales (Truong, and Hall, 2013). Their main focus is on building a consumer base through online channels. They have an interesting interface to promote their services through the online portals. Customers for the company are a wide ranging customer base. Anyone with the propensity to travel is considered to be potential consumers (Truong, and Hall, 2013). They offer wide range of services owing to their integrated system. The people who like to travel are varied and cannot be targeted into any class. The main target for the company is the upper middle class and the upper class in the society. They provide the people with premium services also provide the people with a number of services with wide range in sales.
Being a travel company they focus on geographic segmentation of the people. According to this ideology there is fundamental differentiation within the markets in to many geographical boundaries these have an impact on the product, price, promotion and marketing channels of the company. Consumers are also differentiated based on their behavioral, In this the people are primarily divides people based on behavior and their sentiments towards buying certain services. there are three kinds of shoppers according to this behavioral segmentation they are the light shoppers, medium and high value shoppers are considered (Truong, and Hall, 2013). High value shoppers are the people looking for unique travel experience across the exotic locations across the spectrum. They want to experience specific aspect of the culture and these high value shoppers are found under this segmentation. Target markets can also be classified based on the values and cultures of the people. The people are given ataractic offers and promised unique experiences by choosing this market.
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