本文主要講的是服裝電子商務平台對零售業的衝擊，新西蘭的服裝電子商務平台競爭激烈，但由於市場營銷環境提供的機會，市場對新進入者來說仍然是非常理想的。當前品牌面臨新的進入威脅。特別是近年來，隨著新品牌開始佔領市場，各種零售商開始感到不安全(Lim et al.， 2015)。為了在競爭中取勝，這些品牌已經開始將服裝種類多樣化，但對於那些在動態環境中競爭的品牌來說，這仍然是一個問題。服裝製造商面臨著同樣的挑戰和威脅。本篇論文代寫價格文章由美國論文通AssignmentPass輔導網整理，供大家參考閱讀。
There is a higher competitive rivalry in the clothing e-commerce platform in New Zealand but the marketplace still is very desirable for the newer entrants due to the opportunities offered by the marketing environment. New Entry threat exists for current brands. In the recent years particularly, various retailers have started feeling insecure as newer brands have started occupying the market (Lim et al., 2015). These brands have started to diversify their clothing categories to beat the competition but it still remains a problem for those competing in the dynamic environment. Clothing manufacturers face equal challenges and threats.
There are various suppliers in the market. The local suppliers are highly competitive among their selves and engage in offering fabrics as well as manufactured clothes to the retailers. The power of suppliers is not high due to the higher competition within the market. This makes it difficult for the suppliers to set higher prices. Furthermore, various Chinese retailers working independently are of the argument that certain brands which supply to them are the key competitors. This is due to the fact that there are higher whole sale prices involved. These prices force retailers of independent nature to sell items being supplied for premiums (Weller, 2014). This happens even though manufacturers have the ability of selling similar products in a direct manner to the customers through their websites at a low price. The power of buyers is therefore higher as customers have the ability of shopping around for good deals. Henceforth, retailers have to increasingly work hard and have more innovation for ensuring all the essential sales.
Chinese Suppliers within this project mainly have a reference to partners inclusive of suppliers of clothing, partners for website construction, suppliers of software and partners for daily operations, partners of search engine, partner in payment system and the advertising agency partners with logistics companies. Clothing suppliers will be looked at in the region of New Zealand as there are many local distributors. Website construction will be done using local web organizers at affordable rates. These website offering businesses are plenty in the New Zealand region and they offer software systems. Search engine access and payment gateway for the e-commerce platform will be prepared using the support of any website construction or developer companies in the local environment of New Zealand.
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