據觀察，索尼在日本的銷量很大。在日本，人們大多被這家公司吸引，大量購買該產品。另一方面，作爲世界上最大的公司之一，三星卻沒有吸引到足夠的人才(Aoki & Lennerfors, 2013)。有些時候，人們甚至沒有意識到三星是一家如此龐大的公司。
In the present times, the large number of Korean companies has been facing many troubles to get a proper market share in Japan. There have been a large number of issues with respect to the market share in Japan for the companies which are based in Korea. In this report, the discussion will be focused on the struggle of the Korean companies to gain a suitable traction in Japan.
It has been observed that in Japan that Sony has been sold in large numbers. The people are largely attracted to the company in Japan and are buying the product in large numbers. On the other hand, Samsung which is one of the largest companies in the world fails to attract the people (Aoki & Lennerfors, 2013). There are instances where the people have even failed to recognize that Samsung is such a vast company.
In the world, Samsung is the largest company which may be related to the consumer electronics. The vastness of the company can be recognized from the fact that out of 3 smartphones sold in the world, one is related to the Samsung Brand. Another Korean based company; LG has a great share in the world in the markets of Television and Washing Machine. However, the trend which has been observed in Japan is that the company does not catch the eyes of any consumer (Lee, 2008). The people in Japan do not have any idea of some of the best products manufactured by the famous Korean Companies. The consumers also have not caught that these Korean companies have been consistently knocking down the different Japanese companies off the shelves.