These three companies are the main competitors in this area. The company essentially needs to compete with these companies. However, these are retail companies and this business model is simply a portal to make the sales of the product to the buyer. Given the proclivity towards developing of local farmers, there will be sales. Added to this, many farmer markets operate in the area.This factor gives the buyer more leverage in this process. The bargaining power of the buyer or the customer is considered to be a strong force.
A number of options for the buyer are to meet the demands of the consumers. These are found to be higher for the company (Schaper, 2016). The bargaining power of the suppliers is high. The supplier or the primary producers already have good deals with the retailer and distributors. They need to take a chance with a newer business model and this chance can cost their process efficiency. This is a newer business model that is aimed to gain more profit margin owing to this factor is high, number of companies that are developing alternative health ideas. Hence the threat of substitution is high.
A similar notion that is considered is the rise of the food delivery apps. These can be very strong competitors. The food business is considered to be multibillion-dollar industry. The rise in the food delivery apps are skyrocketing. It is seen that than 130 cuisines are ordered and some haute cuisine that are introduced in the markets is delivered. The impact of the apps such as Deliveroo, Menulog and foodora is expected to decrease the sales. These are found to be app-based food deliveries.