本文主要描述的是了解產品及包裝，本報告的前一部分解釋了該產品及其目標市場。研究發現，人們對清淡的果汁和所有能讓他們感到精力充沛的天然香味很感興趣。我們選擇了兩組目標觀眾——減肥/節食節目的觀眾和想要補充飲料來提高技能的體育愛好者(Kacen & Lee, 2002)。研究結果還表明，該產品具有足夠的市場優勢，因為目前的市場趨勢傾向於健康產品，可以在營養價值和時間上造福消費者。本篇論文代寫價格文章由美國論文通AssignmentPass輔導網整理，供大家參考閱讀。
The previous part of this report explained about the product and its target market. It was identified that people are interested towards light blend of juice with all the natural flavours that can make them feel energetic. There were two sets of target audience chosen – people on weight loss/diet programs and sports people who wanted a supplementary drink to enrich their skills (Kacen & Lee, 2002). The findings have also implied that there is sufficient market advantage for this product as the current market trend is inclined towards health products that can benefit consumers in terms of nutritional value as well as time.
The product life cycle (PLC) implies the analysis of products based on various categories (Brink & Berndt, 2009). The aim of the product is to enter the market and capture the local consumers and then expand in the years to come. It is explained in the following figure. It is evident that brand reinforcement and repositioning play very important roles in development and sustainability of Boost Juice in the proposed market (Engel, 2000).
Branding refers to the way by which a product reaches the consumer. For a new product, the company generally utilizes various marketing channels to promote the existence and also apply integrated marketing communication mix to establish customer relationships (Perrey & Spillecke, 2011). In the case of Boost Juice, it is important to use catchy messages, attractive packaging styles and multiple channels and community engagement programs to establish brand and inform the consumers about it.
An interesting way to pack this product is as represented below.
As in the previous picture, the labelling has to go on the side of the carton. This is attractive and fresh.
The attractive feature of Boost Juice is to rejuvenate the body and mind of the consumer. The performance doubles (Trehan, 2011). The conformance of it will be tested before it reaches the market. The packaging of this product demonstrates the aesthetics involved and it contains natural flavours. The pack is easily disposable and recyclable and this implies durability and reliability of the product. The serviceability is at a quicker reach to the customers.
Boost Juice can also be customized in its range of juices and flavours depending upon the requirements.