This report focuses on the human resource practices towards diversity in the workforce, and it discusses the key benefits and challenges faced by the organisation in obtaining and maintaining diverse workforce. Managing diversity is not an easy task for the organisations as least resources are spent on managing human resource at the organisations. Hospitality sector is highly dependent on the quality of services provided by the workforce. Workforce has to deal with the customers so they are the mirror of the organisations which represents the culture and traditions followed at the organisation. It is even more significant when organisation is a service provider such as tourism or hotel industry. At the same time, social media is responsible for marketing and attracting new customers towards the business. Therefore, it discusses the role of social media and various social media platforms used by the competitors of Boston tea party to simplify customer queries and reach to the destination. It also states the benefits and facilities that are available to the customers which they can access any time anywhere. There are some examples of the restaurants using these medium in Plymouth are also discussed. Moreover, it discusses the role of the social media in development of business in hospitality sector.