小型个人电脑制造商联想(Lenovo)是全球市场上最受欢迎的品牌之一。这个小组织的成功背后有各种各样的原因，但在全球市场上，有两件事，包括名字的改变，从传说到联想。联想主要以英国市场的消费者为主要诉求，但联想的部分拉丁影响，吸引了全球市场上的消费者(Duanmu,2012)。下一个最重要的标志是联想的成功，包括联想的国际化，或者联想收购IBM。经过一年的谈判，联想收购了IBM，从一家只在中国市场知名的公司，成为全球500强全球PC制造企业的一部分(Wang and Miao,2016)。在收购期间，戴尔在市场份额方面处于领先地位，戴尔的市场份额在16.4%左右，紧随其后的是惠普，其市场份额约为13.9%。在那段时间，联想获得了第三位，因为它的市场份额约为7.2%(斯塔尔和科斯特，2013)。
The small PC maker Lenovo is one of the most popular brands in the global market. There are various reasons behind the success of this small organization, but two things that made a mark in the global market include the change of name, from Legend to Lenovo. Legend mostly appeals mainly to the consumers in the English market, but the name Lenovo with its partial Latin influence, appeals to the consumers in the global market (Duanmu, 2012). The next most important thing that marks the success of Lenovo includes the internationalization of Lenovo, or rather the acquisition of IBM by Lenovo. After a year of negotiation, Lenovo acquired IBM, and from being a company only known in the Chinese market, it became a part of top 500 global PC manufacturing companies that were in the global market (Wang and Miao, 2016). During the time of the acquisition, Dell was enjoying the leading position with respect to the market share, where, the market share of Dell was around 16.4%, which was followed by HP, who has a market share of around 13.9%. Lenovo during that time gained the third position, because it was having a market share of around 7.2% (Stahl and Köster, 2013).