论文代写:媒体广告

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20/08/2017

论文代写:媒体广告

广告是企业的门面。它会通知人们,并将组织传递给大众。广告是一种复杂的沟通方式。它的目的基本上是说服大的派别关于公司提供的服务或可交付成果(Sivulka,2011)。基本上,这是一种付费的沟通方式,在那里,赞助商被清楚地识别出来。它通过多种形式延伸到社会的大部分。有效的广告应该达到它的主要目标,使受众相信产品。应该对受众进行系统性的分析,并将产品的特点传达给受众。一些根本的挑战是确保营销公司与最初的赞助公司之间存在友好关系。两家公司的风气应该保持不变。在意识形态上,企业必须确保企业有某种类似的意识形态。广告公司应该对赞助公司保持真实的态度。由于技术进步,广告观念发生了变化。在广告领域也出现了新的挑战。这些挑战涉及到新的技术媒介和全球化。肯尼迪表示,广告实质上是“印刷的推销术”(Cruikshank和Schultz 2010),但新技术媒体也在增长。电子媒体的发展给广告公司带来了新的挑战。除此之外,该行业的竞争也在加剧。由于全球化,在同一消费基础上竞争的国家数量有所增加。这导致了更高的竞争率(Foster,2001)。尽管存在这些固有的挑战,但广告大师们提出的许多基本理念仍然与现代有关。

论文代写:媒体广告

Advertising is a façade about a business. It notifies people and essentially communicates about an organization to the masses. Advertising is an intricate form of communication. Its intent is to essentially persuade large factions about the services or deliverables offered by a company (Sivulka, 2011). Basically, it is a paid form of communication, where the sponsor is clearly identified. It reaches out to large sections of society through many forms. Effective advertisements should meet its primary objective of convincing the audience about the product. There should be systemic analysis of the audience and characteristic features about the product should be conveyed to the audience. Some of the fundamental challenges are ensuring that there is amicability between the marketing company and the original sponsoring companies. Ethos between the two companies should remain the same. Ideologically, it is imperative for the companies to ensure that companies are bounded by certain similar ideologies. Advertising companies should maintain verisimilitude about the sponsoring companies. Owing to technological advancements, notions of advertising have changed. There are new challenges that have been observed in the field of advertising. These challenges are involved in the new technological mediums and globalizations. Kennedy stated that advertising is essentially “Salesmanship in print” (Cruikshank and Schultz 2010), but there has been a growth of new technological media. Growth of electronic media is posing new challenges for the advertising company. Apart from this, there is rise in competition in the industry. Owing to globalization, there has been an increase in the number of countries that are competing for the same consumer base. This has given rise to higher rates of competition (Foster, 2001). In spite of these inherent challenges, many of the fundamental philosophies proposed by the advertising gurus are still relevant in the modern times.

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