Nike is a company that has always been creative and it focuses on the innovation. The company has been able to produce continual innovative products. In this process the company in an effort to stand out had incorporated technology into its product design. The company had focused on increasing consumer interaction by using the social media portals. They develop unique product range and service deliverable that are unconventional and also meets the consumer requirements. The dimension that Nike had focused on is the innovation by factoring in the market trends. They have interacted with the consumers to develop a diverse range of products that are considered to be mandatory requirements after the launch of the products. They had formed strategic alliances with Facebook and Apple Inc. in the past to develop unique product range. The 4Cs (cost, communication, convenience and consumer) have largely implied that the company is one the right track. The implication of the marketing mix has largely been positive.