Irrespective of the fact that Euro Disney is amongst the most visited attraction for tourists in Europe, it has been facing a number of significant problems in finance since it had opened in the year 1992. Recently, it has been announced that the organization shall be bailed out through Walt Disney that is the most important and biggest shareholder (Harney 2005). In the light of this issue, this paper shall be discussing the position of the company within the market and recommendations shall be proposed for positioning itself for the improvement of its competitive advantage and the position in finance.
The strategy that had been chosen by Euro Disney seemed to be extremely greedy that had purchased all the surrounding area so no other organization could avail the benefits with respect to the location of the project (Koranteng 2009). Hence, with respect to this strategy, the company should be creating opportunities of job in order to be promoting the support of the local population and should not be isolating the project from the support of other businesses.
Euro Disney has been failing in a number of fronts. The main reason that can be identified with respect to this failure is that the Walt Disney had failed in creating an understanding with respect to the cultural values of Europe (Larsen 2004). The population of Europe had not considered this place as a spot of vacation and only a place where they could spend some time for a day. The failure in identifying the appropriate location had contributed in reducing the generation of revenue within the park and the appeal of destination with respect to the park. Hence, this had been a sheer matter with respect to failure in culture.