论文代写:品牌营销理论

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美国论文通 ASSIGNMENT PASS - 论文代写以独特的美国论文代写.美国essay代写和assignment代写专业服务理念,尝试创新的代写形式赢得了美国留学生的口碑.我们代写团队对于代写论文采取多样化的手段.做到了代写论文的原创性和对论文抄袭的杜绝.

13/01/2016

论文代写:品牌营销理论

有多个理论视角的品牌是什么。AMA(2004)将品牌定义为一个名字,设计或一个符号。这应该是唯一地标识卖方从别人。这可能是一个品牌商标声明(AMA,2004)。一些研究人员提出了一个经济的角度说明品牌可能会利用信号理论或消费者心理学(Erdem那样预言正发党胜利和Swait,1998;·凯勒,1993年)。品牌不仅仅被看作是一个实体,它被认为是一个功能元素(斯特恩,2006)。品牌关系,品牌社区和品牌意识基于社交网络的一些品牌研究理论(弗尔涅,1998;小穆尼斯和O ‘Guinn,2001)。品牌也被视为在一个文化内涵(Caru Cova,2003;阿诺德)和汤普森,2005;施罗德Salzer-Morling,2006)。除了有一个观点,一些公司已经尝试了非常激进,他们共同创造一个品牌普拉哈拉德和Ramaswamy(2004)。尽管会有各种品牌理论的这些理论同意一些事情,例如品牌价值是直接连接到营销,因此销售价值的产品或服务,它促进(de Chernatony Segal-Horn,2003;斯利瓦斯塔瓦)。

论文代写:品牌营销理论

整合营销理论对品牌:品牌的整合营销理论被认为是在这里。这种集成的理论提出了布罗迪et al(2009)。理论帮助集成不同的观点。品牌提出了建立在承诺像契约(巴尔末和灰色,2003)。这种形式的一个框架是由研究人员表示内容中,卡勒尼斯(1986),那些梦幻般的Bitner拍摄(1995)和Gronroos(1996)。

论文代写:品牌营销理论

There are multiple theoretical perspectives on what a brand is. AMA(2004) defines brand as a name, design or a symbol. This is supposed to uniquely identify the seller from others. This could be a brand logo with a statement (AMA, 2004). Some researchers have presented a economic perspective stating that brand would probably draw on signaling theory or psychology of the consumer (Erdem and Swait, 1998; Keller, 1993). Brand is seen as more than an entity, it is seen to be a functional element (Stern, 2006). Brand relationships, brand communities and brand awareness based on social networks are some more research theories on the brand (Fournier, 1998; Muniz Jr and O’Guinn, 2001). Brand is also viewed as having a culture connotation to it (Caru and Cova, 2003; Arnould and Thompson, 2005; Schroeder and Salzer-Mörling, 2006). In addition there is a perspective that some companies have tried out which is quite radical in that, they co-create a brand as Prahalad and Ramaswamy, (2004) present. Although there may be various theories on the brand each of these theories agree on some things, such as that brand value is directly connected to the marketing and hence the sales value of the product or the service that it promotes (de Chernatony and Segal-Horn, 2003; Srivastava).

论文代写:品牌营销理论

Integrated Marketing Theory for Brand: An integrated marketing theory for the brand is considered here. This integrated theory is presented by Brodie et al (2009). The theory helps integrate different perspectives.  Brand is presented as built on promises like a covenant (Balmer and Gray, 2003). This form of a framework has been represented by researchers by Calonius (1986), Bitner (1995) and Grönroos (1996).

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