本文主要讲的是社交媒体网站鼓励参与性文化，尤其是Facebook和Twitter意味着他们鼓励用户个性化，目的是与其他有相同兴趣的用户联系(Napoli, 2015)。然而，社交媒体组织不仅在用户不知情的情况下对其进行利用，还通过对用户个人信息的审查，为基于假设的广告提供内容来引导用户的兴趣(Nugroho, 2017)。授权变成了一种幻觉，因为他们把这种做法作为提供最佳搜索结果的方法，并把用户与志同道合的用户联系起来。本篇论文 代写文章由美国论文通AssignmentPass辅导网整理，供大家参考阅读。
Facebook and Twitter in particular implies that they encourage their users towards personalization for the purpose of connecting with other users with same interests (Napoli, 2015). However, the social media organizations are not only exploiting the users without their knowledge, but also they are directing the users’ interest by feeding the advertisements that are based on assumptions made through the review of user’s personal information (Nugroho, 2017). The empowerment becomes illusion as they are covering this practice as the method of offering optimal search results and connecting the users with likeminded users.
It can be considered from the above discussed theories, arguments and assertions that it can be claimed that the social media websites strongly encourage a participatory culture, the sense of individual empowerment on these websites are more of an illusion than a reality (Jenkins et al., 2013). This is identified as majority of the social media websites have included the participatory model within the business and platform to encourage large number of conversations and interactions. However, this has been performed in order to make high amount of user generation content and information to be available on the platform.
The underlying reasons behind achieving high volume of content are to provide the personalised information of the users to the advertisers in order to attain maximum amount of revenue and profit (Jenkins, 2014). The advertisements are contextually based on the information previous shared and contributed by the user due to which majority of the users find the advertisements revenant and make purchases (Van Dijck, 2013b). Therefore, the individual empowerment of the users on social media websites are considered as illusion since the encouragement towards participations are entirely due to the different reasons than stated by these organizations to their users.