Here, the company that has been selected for the discussion is Pizza Hut. Pizza Hut is an international brand well-recognized for pizza and other side dishes. This company holds more than 6,000 pizza Hut outlet in the country. This company employs digital marketing in true sense; it is obvious that being such big brand it is not possible to use traditional marketing process as the company will not able to connect with each consumers of their different located restaurant. For associating with every customer and for giving complete details of their menu, the company has to be excellent in the use of digital media. The company even utilize online services for providing their product to more of the customers in the country.
Here, in this report the analysis has been done over the company and how it uses the digital marketing system in their business and also to recommend how they can enhance their business by developing their digital marketing strategy. The analysis will also discuss about the different strategies which can influence the customers. Different consumer theories that can be employed by the company and how the company uses mobile opportunities to reach each person have also been assessed in the report. The mobile opportunity helps company to inform them regarding their products and new launches and varieties for the product.
For maintaining their relations with customers along with for promoting their products among more consumers, the company has applied certain platforms in digital marketing those platforms are discussed in the assignment to make the learner understand how they can enhance the digital marketing. In the report there is a section where the different steps that the company can follow for enhancing the digital marketing are discussed. Different theories like consumer behaviour theory, Theories of Social Status etc are discussed. Then the report also deals with the analysis of position of Pizza hut against their primary competition. This analysis finds out that the company possess direct as well as substitute competitors. After analyzing all this, there are certain recommendations that have been provided for the company to enhance their performance so that they can compete with their rivals.