The Facebook marketing will be focused on more of the short-term campaigns of the company. In different geographic segments, it is necessary to make use of short term marketing campaigns to make the local population aware of how Sports Direct plays a direct role in their land, like supporting their favourite cricket team, or supporting the community health etc. On the other hand, the Instagram strategy is made use of for creating a long-term campaigning on the brand. Instagram digital marketing strategy will make use of a combination of old marketing messages and new ones. The strategy here is to create a flurry of posts that engage with audience segments of different ages irrespective of geography. Target segments in age group of 18 and above would be exposed to content marketing that only shows the current trends. The marketing approach taken up by Sports Direct would connect a little with heritage and history of the brand, thus widening itself to the growing interests of the consumers.