The key focus is on enhancing the scope of speed, taste, cost, comfort and sustainability. Wal-Mart is in need of ideas such that it is successful in excelling in terms of impact, feasibility and originality. Wal-Mart also offer a number of different experiential prizes for the implementation of best ideas in accordance with four different categories that are Wildcard, People, Performance and Customers. Technological innovations have been a core for the success of Wal-Mart. The company has considered introducing two new aero planes that fly non- stop across the two continents.
Wal-Mart is known to have online booking system. Wal-Mart has been using products and services of high technology. They have been successful in developing most advanced products of the world that are 380A and B747. These have literally helped in improving the convenience to fly.Irrespective of these technological innovation, the company faces issues with respect to the management strategy of Wal-Mart due to increased complexity. The accounting standards of Australia and the structure of the Wal-Mart means that there is an involvement of significant difficulties for obtaining a better understanding about the operations of finance.
The strategic literature on the basis of the paradigm of industrial organization involves key consistency with the overall structure of competition across business organizations in competition, not with respect to price, but the way in which there is promotion of presentation of product. The company of Wal-Mart needs to enhance its focus on these aspects of the business. Later with the unfolding scenario of deregulation while other companies were shutting down, a number of competitors of low cost ended up entering the market, further intensifying competition across the market.