The primary research includes most of the demographic questionnaires, psychographic questionnaires, questions based on brand comparison, healthy lifestyles, photograph based questionnaires, Product pricing, entertainment based questions, membership questions and questionnaire related to location, timing of visit and types of drinks. These questionnaires were followed with carefulness as these things have huge impact on the impression of Leisure Time. The whole interview section is on transcript format as well as audio format so that further analysis can be conducted for the sustainable development of the company in the future.
For the statistical analysis, all the figures have been mentioned with the help of pie chart and the questions were picked in line with the qualitative as well as quantitative factors that have crucial role in the startup process of a firm.
This first questionnaire is for the identification of demographic part which has been chosen according to the location of shop at Unit-1,457 – 463 Caledonian Road, London, N79BJ. With the help of this question the age group of the potential consumers can be recognized. Here the consumers between the age group of 10-20 are considered as youngsters, whereas the consumers from 20-30 years are considered as middle aged young people and people who come in the age group over 30 years are adult. From the statistical analysis, it has been observed that the major part of the consumer group holds 10-20 years people in this region of London and this means, the customer satisfaction part should be involved fulfilling the expectation level of the youngsters who are 68% of the total customer group in the locality. 22% of the consumers come in the age group of 20-30 years which means Leisure Time has to give emphasis on these middle aged persons more than that of the 10% adults as from the demographic statistics, one thing is clear that the main focus regarding the customer group segments will hold the teenager groups and the products will be picked according to their convenience and affordability of this particular group of customers.