学习是一种在个人与外部环境之间相互作用的行为变化。根据科特勒的定义，学习包含了来自经验的个人行为的变化。人类的大部分行为都是从时间和经验中学习的（Durante et al。，2016）。一个人接触一个很热，然后受到伤害的炉子就是一个人学习互动的例子。这个学习可以帮助他在将来再不碰这样的热炉。大多数的行为，态度，喜好，象征性的意义以及客户所拥有的感觉都来自教学（Solomon，2014）。人们购买物品，然后根据他们是否喜欢质量，产品，服务和价格来决定购买。毫无疑问，帮助消费者学习他们的产品的组织为他们的产品或服务创造了积极的感觉。这反过来又允许竞争性地获得更高的收益。
Learning is a behaviour change that follows an interaction between individuals and their external surrounding. As per the definition of Kotler, learning is inclusive of a change in the behaviour of an individual that comes from experience. Most of the behaviour of humans is learned with time and from experiences (Durante et al., 2016). An individual touching a stove that is hot and then getting hurt is an example of an interaction that a person learns. This learning helps him to not touch such a hot stove in future again. Most of the behaviours, attitudes, the preferences, the meanings of symbolic nature and also the feelings that customers possess are those that come from teach (Solomon, 2014). People engage in purchasing items, and then they make a decision for purchase in future depending upon whether they like the quality, product, service and the price. There is furthermore no doubt that organizations helping their consumers to learn over their products create a feeling of positive nature for their product or service. This in turn allows in having a much higher benefit competitively.