论文代写：亚马逊

 Amazon has expanded too many geographies and hence vast experience in launching in to new markets. In case of Australia, where Amazon already has its warehouses will be easy to make entry in to the market. When compared to the other brand and chains, this company is relatively smaller in Australia. They are considered to provide cheaper products of lower quality (Fahy and Jobber, 2012). This perception has been increasing in the recent times. They have not been able to cater to a wider range of audience. The company needs to work on its service delivery to create a holistic consumer experience. It is imperative for the company to develop local community interactions. They need to showcase to the community that they care about the local producers and suppliers (Lambin, Chumpitaz and Schuiling, 2007). This would increase the emotional connect.  It is evident that the company has to compete with a number of external competitors. Companies such as Aldi can focus on ways to increase their patronage with the consumer by having local community promotions and focus on the community development programs. This would increase the emotional connect that the people would develop towards the brand. The people are concerned about the environment. By focusing on sustainability and green energy, the company can reduce costs and develop positive liaisons with the different suppliers in the market (Mitchell and Harris, 2005).