亚马逊已经扩展了太多的地理区域，因此在进入新市场方面有了巨大的经验。在澳大利亚，亚马逊已经有了它的仓库，很容易进入市场。与其他品牌和连锁店相比，这家公司在澳大利亚的规模相对较小。他们被认为提供较低质量的产品(Fahy和Jobber,2012)。这种看法在最近几次有所增加。他们无法迎合更广泛的观众群体。该公司需要在服务交付方面进行工作，以创造一种全面的消费体验。公司必须发展当地社区的互动关系。他们需要向社区展示他们关心当地的生产商和供应商(Lambin,Chumpitaz和Schuiling,2007)。这会增加情感上的联系。很明显，公司必须与许多外部竞争对手竞争。像Aldi这样的公司可以专注于通过当地社区推广和社区发展项目来增加他们对消费者的赞助。这将增加人们对品牌的情感联系。人们关心环境问题。通过专注于可持续性和绿色能源，公司可以降低成本，并与市场上的不同供应商建立积极的联系(Mitchell and Harris,2005)。
Amazon has expanded too many geographies and hence vast experience in launching in to new markets. In case of Australia, where Amazon already has its warehouses will be easy to make entry in to the market. When compared to the other brand and chains, this company is relatively smaller in Australia. They are considered to provide cheaper products of lower quality (Fahy and Jobber, 2012). This perception has been increasing in the recent times. They have not been able to cater to a wider range of audience. The company needs to work on its service delivery to create a holistic consumer experience. It is imperative for the company to develop local community interactions. They need to showcase to the community that they care about the local producers and suppliers (Lambin, Chumpitaz and Schuiling, 2007). This would increase the emotional connect. It is evident that the company has to compete with a number of external competitors. Companies such as Aldi can focus on ways to increase their patronage with the consumer by having local community promotions and focus on the community development programs. This would increase the emotional connect that the people would develop towards the brand. The people are concerned about the environment. By focusing on sustainability and green energy, the company can reduce costs and develop positive liaisons with the different suppliers in the market (Mitchell and Harris, 2005).