论文代写:营销传播策略

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美国论文通 ASSIGNMENT PASS - 论文代写以独特的美国论文代写.美国essay代写和assignment代写专业服务理念,尝试创新的代写形式赢得了美国留学生的口碑.我们代写团队对于代写论文采取多样化的手段.做到了代写论文的原创性和对论文抄袭的杜绝.

12/11/2017

论文代写:营销传播策略

关于快餐的研究公司Testte商业环境提供了足够的知识和信息公司在市场上的状况及其市场前景。它提供了关于该公司的想法是缺乏营销沟通和无法识别顾客的需求和要求。除此之外,客户的反馈是最重要的商业组织,但该公司不收取任何来自客户的反馈。因此,该公司在与客户建立关系缺乏(弗洛伊德,2006)。客户是最重要的方面之一当代商业组织,因为他们在组织的业务中发挥重要的作用。该公司Testte而言,它主要是分离与客户没有任何营销传播策略。公司从其现有竞争对手落后。因此,营销和沟通计划已经提供了这个公司。然而,为了创建营销传播计划和它的实践中,可以观察到一个巨大的差异。社交媒体广告并不像预期的那样有影响力的多少以及囤积和横幅并不有效,未能吸引目标观众的眼睛。进行环境分析,从理论上讲,远不同于实践经验(Smit,2007)。实际上,该公司Testte缺乏竞争力远远超过预期的环境分析。因此,讨论了理论和实际之间存在差异的问题。

论文代写:营销传播策略

The research about the fast food company Testte’s business environment provides adequate knowledge and information about the condition of the company in the market along with its market prospects. It provides the idea about how the company is lacking in marketing communication and is unable to recognize the needs and demands of the customers. Besides this, the feedback from the customers is the most important for the business organization, but the company does not collect any feedback from its customers. Therefore, the company lacks in building relationship with its customer (Floyd, 2006). The customers are one of the most important aspects for the contemporary business organizations as they play important role in the business of the organization. As the company Testte is concerned, it is mostly detached with its customers and it does not have any marketing communication strategy. The company is lagging behind from its existing competitors. Hence, a marketing and communication plan has been furnished for this company. However, in order to create the marketing communication plan and its practice, a huge difference can be observed. The social media ads are not much influential as expected as well as the hoarding and banners are not effective and failed to catch the eyes of the target audiences. The environmental analysis, which is performed theoretically, is far different from the practical experiences (Smit, 2007). Practically, the company Testte lacks competitiveness much more than expected from the environmental analysis. Hence, there is difference between the discussed theory and the practical issues.

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