The research about the fast food company Testte’s business environment provides adequate knowledge and information about the condition of the company in the market along with its market prospects. It provides the idea about how the company is lacking in marketing communication and is unable to recognize the needs and demands of the customers. Besides this, the feedback from the customers is the most important for the business organization, but the company does not collect any feedback from its customers. Therefore, the company lacks in building relationship with its customer (Floyd, 2006). The customers are one of the most important aspects for the contemporary business organizations as they play important role in the business of the organization. As the company Testte is concerned, it is mostly detached with its customers and it does not have any marketing communication strategy. The company is lagging behind from its existing competitors. Hence, a marketing and communication plan has been furnished for this company. However, in order to create the marketing communication plan and its practice, a huge difference can be observed. The social media ads are not much influential as expected as well as the hoarding and banners are not effective and failed to catch the eyes of the target audiences. The environmental analysis, which is performed theoretically, is far different from the practical experiences (Smit, 2007). Practically, the company Testte lacks competitiveness much more than expected from the environmental analysis. Hence, there is difference between the discussed theory and the practical issues.