Intercultural Communication Issues in a Business
An effective communication system is the key requirement for every business to succeed in today’s intensive competitive market. Whether operating in the home market or in a foreign country market communication cannot be ignored, rather it is specifically significant for businesses functioning at the international level. The communication strategy an organization follows is a major determinant for the volume of profitability that organization earns. Despite of these significances the management of firms at the international level overlooks the imperceptible barriers in the communication process arising due to the cultural differences. For companies that adopt the approach of globalization, culture is important that restricts an effective communication process.