论文代写:唱片零售业

论文代写:唱片零售业

英国唱片和DVD销售行业由HMB组织牵头。据了解,该组织在过去几年遇到了增长下降和利润下降的情况。 HMV一直是唱片零售行业的知名品牌,并持有增加行业盈利能力和增加娱乐市场组织的目标。因此,可以通过对内部和外部组织环境进行全面的营销审计,并从营销角度评估市场中的组织战略地位来实现(Baker,2014)。应该考虑的是,尽管促销和营销的持续方法与组织目标保持一致,但零售商和客户的想法之间仍然存在差距,而且战略实施过程中的时间框架存在差异由此导致销售额下降。

论文代写:唱片零售业
因此,本文将利用杵分析,SWOT分析和波特五力分析,对HMV进行战略分析,以评估组织的现状,并进一步推荐可以恢复市场地位的方式,在有效和可行的行动和策略的帮助下完善。该组织将获得两套不同的市场细分标准的具体建议,这些标准可以被HMV有效地定位,并且可以进一步导致组织的发展以及销售额的增加(Beaster-Jones,2016)。为了确保分析和建议的有效性和可信度,将使用广泛的来源,包括期刊文章,图书,市场报告和其他相关文章,以提高可靠性,可信度和可行性。

论文代写:唱片零售业

The record and DVD sales industry of United Kingdom is led by the HMB organization. It is identified that the organization has encountered both decline in growth as well as profits in the past few years. HMV had been a prominent brand within the industry of record retail and held the objective of increasing the profitability within the industry and growing the organization in the marketplace of entertainment. Hence, it can be achieved through conducting the comprehensive marketing audit of the both external and internal organizational environment along with assessment of the organizational strategic position within the market from the marketing standpoint (Baker, 2014). It is to consider that even though, the on-going methods for the promotion and marketing are in alignment with the organizational objective, there still lies a gap among the retailer and customer’s ideas along with the variance of the time frames within the implementation of strategy due to which the sales decline has been encountered.

论文代写:唱片零售业
Therefore, this paper will undertake the strategic analysis of HMV with the utilization of Pestle analysis, SWOT analysis and Porter’s Five Force analysis in order to evaluate the present position of the organization and to further recommend the manner in which the market position can be restored and improve with the help of effective and viable actions and strategies. The organization will be provided with the specific recommendations of two different sets of market segmentation criteria which can be effectively targeted by HMV and can further result in the growth of the organization as well as the increment in sales (Beaster-Jones, 2016). In order to ensure that the analysis and recommendations are effective and credible, wide range of sources will be utilized including journal articles, books, marketing reports and other relevant articles for the purpose of increased reliability, credibility and viability.